With an operating history since 1992, award-winning Neo Group Limited (the “Group”) is a leading food catering group with some of the most recognised brand names in Singapore. In a report dated April 2012, we were ranked by Euromonitor International Limited as the number one events caterer in Singapore in 2011.
Through our four brands under our Food Catering Business – “Neo Garden Catering”, “Orange Clove”, “Deli Hub” and newly launch, “Best Catering” – we supply buffets spanning a wide variety of styles and prices, to suit a diverse range of occasions, from private to corporate to community functions. We offer daily meal delivery services or “tingkat” services, Halal-certified food and catering for last minute events or emergency orders known as “Buffet Express” service. Our brands are well-recognised in Singapore due to our track record of consistently providing quality food and excellent service at affordable prices.
As at 11 June 2012, we are generally able to serve up to 15,000 headcounts per day. For the first day of Lunar New Year in 2013, we made it into Singapore Book of Records with 1005 events in a day, the highest in Singapore’s history, serving more than 27,000 guests.
Our flagship brand Neo Garden Catering was named the Number One Caterer in Singapore based on an AC Nielsen survey in 2010 and 2011. Since it started operations, Neo Garden Catering has served over 2 million guests at 40,000 buffet events with more than 500 popular dishes and thematic set ups in a year. In the 2000s, we introduced two new food catering brands in Singapore as part of our brand diversification strategy to increase our offerings and market share. Orange Clove offers an International-Asian Halal menu of restaurant-quality fare in creative setups for the middle to upper-class markets, while Deli Hub delivers delightful value-for-money Halal cuisine for the mass market and corporations.
As part of our Food Retail Business, we operate a successful chain of 23 food retail outlets under our “Umisushi” brand, offering Japanese convenience food, located in accessible locations mainly near MRT stations and in shopping malls with high human traffic. We also offer delivery services for a range of products on our delivery menu. Our target customers include students, working adults and young families.
To support the operations of our Food Catering Business and Food Retail Business, we have central kitchens in four locations in the eastern and western parts of Singapore, a fleet of more than 100 vehicles (including sub-contract ones), over 330 operational and logistics staff and an established network of delivery subcontractors.
Under our Food and Catering Supplies Business, we source for some of the food ingredients and catering supplies directly from manufacturers and/or distributors to ensure a timely supply of such products to our Food Catering Business and Food Retail Business. We also supply food ingredients and Japanese food products to third parties